Our 2021 has been filled with exciting and new activities: we set up a Swiss Store in the CIIE Bazaar at East Nanjing Road in downtown Shanghai; we organized the Swiss Centers Booth at the 4th CIIE (China International Import Expo), with a largest booth and a record size of participating companies; we signed an…

Covers an area of 234㎡, with its biggest cluster booth ever, since the 1st CIIE, Swiss Centers has participated in CIIE for 4 times in a row and had a grand opening and a nice pavillion with 26 Swiss companies, 35 brands in 2021. Xinhua News Report with Zhen XIAO, CEO of Swiss Centers (click…

The 4th China International Import Expo (CIIE) came to a successful conclusion on November 10. As one of the official main exhibition organizations of CIIE for four consecutive years, the Swiss Centers has played a bridge role for Swiss SMEs to enter the Chinese market. Zhen XIAO, the CEO of Swiss Centers, was interviewed by…

Shanghai (November 3, 2021) – From the finest chocolates and herbal drops, exquisite wines and spirits, refreshing beers all the way to iconic Swiss army knives, coffee machines and air purifiers: during the 4th edition of the China International Import Exhibition (CIIE) in Shanghai from November 5-10, visitors at the Swiss Cluster Booth, can get…

  Dear Friends of Swiss Centers, Our annual Swiss Business Confidence Survey in China highlights that the lack of understanding from the headquarter has been ranked among the top 3 internal challenges that Swiss subsidiaries in China face. This reality is even more prevalent since international travel and exchanges have been disrupted by the pandemic….