2021 - Jan 28, 2021

Join us at the China International Import Expo 2021

Dear members and friends of the Swiss Centers China,

Are you interested to boost your Swiss brand visibility in China, explore the Chinese market opportunities or simply just accompany your sales activities?

The 4th China International Import Expo might just be the place to do so.

Swiss Cluster Booth @ CIIE 2021 in Shanghai

Whether you are a newcomer or an old China hand: The highly attractive Chinese market with massive potential is also one of the most dynamic and competitive markets in the world. This is especially true for SMEs, who have to balance budgets between brand building, sales support, online and multi-channel marketing, all while finding and maintaining the right partners abroad.

Meanwhile, Switzerland and its brands enjoy high reputation and more and more consumers in China seek for trustworthy and reliable products and services.

After supporting Swiss participation from the first CIIE in 2018 and organizing two successful Swiss Center Booths in 2019 and 2020, we are participating again in 2021 and create a platform for Swiss brands.

General Information

Date & Time

  • November 5-10, 2021


  • National Exhibition and Convention Centre NECC, Shanghai

Key facts

  • 300,000+ sqm space
  • 500,000+ domestic & overseasbuyers
  • 3,600+ exhibitors

Exhibition Halls 2021

  • Consumer Goods
  • Food and Agricultural Products
  • Trade in Services
  • Automobile
  • Intelligent Industry & Information Technology
  • Medical Equipment & Healthcare Products

Two Booths, Two Halls


Beverage and alcohol, snack food, sweets, condiments, dairy products, vegetables, fruits and agricultural products, meat, aquatic products and frozen food, organic food, pre-packaged food, comprehensive food, etc.


Beauty and cosmetics, intelligent life and household appliances, furniture and kitchenware, watch and jewelry, maternal and child products, sports and outdoor equipment, fashion and works of art, etc.

Why Swiss Centers Booth?

Cluster Effects

Be part of a bigger Swiss themed booth, get higher attention, attract more visitors and exchange with peers and like-minded and build trust towards your existing and potential buyers and end-consumers.

Media Attention and Promotion

Strong visibility on Chinese media outlets (e.g. Swiss Salt or Swiss Beer), events and activities before and during the fair without surcharges, sales and brand promotion on- and offline. (see Promotion Video of 2020)

Comprehensive Project Management

Minimized administration, comprehensive project management by Swiss Centers China, full support and single point of contact in  EN, CN, FR or DE.

Booth Concept & Offer

Exhibition Booths

  • Traditional exhibition stands
  • 9 to 36 sqm options
  • High quality standard design and flexible options
  • Storage facilities

Promotion & Activities

  • Different promotion events and activities before and during the fair
  • Common Area for your product presentation, PR or Live-Streaming

Meeting & Networking

  • Multi-functional space to network, meet and discuss
  • Semi open to public and reserved for exhibitors and VIPs

Join us in our Swiss booth!

Check out our offer here: