Dear Friends of Swiss Centers,

The Swiss Centers, in collaboration with the Section romande de la Société Suisse-Chine (SRSSC), are delighted to invite you to a unique webinar that will allow you to better understand how China‘s economic and political climate is changing with the pandemic, especially its ever-growing and fast-changing consumer market.

If its GDP growth slowed to 7.9% year-on-year during the second quarter of this year, after plateauing at 18.3% in the previous 3 months, the dynamics of Chinese consumer spending remains strong. The total retail sales of consumer goods increased by 23% year-on-year in the first half of 2021, contributing 61.7% to the economic growth, according to data from the Chinese National Bureau of Statistics (NBS).

The Swiss exports to China have fully recovered from the pandemic and continue to be on the rise. In the first half of 2021, Switzerland exported goods in the value of 10.1 billion Swiss francs to China including Hong Kong– a growth of 24.9% compared to the first half of 2020 and 8.6% higher than in 2019.

At the same time, many issues challenge the long-term growth prospects and the sustainability of investments by foreign companies already present in China or wishing to expand there. Let’s mention for instance the “dual circulation” strategy which aims to reorient China’s economy by prioritizing domestic market while remaining open to international trade and investment. Besides, the geopolitical tensions may spill over into international trade and impact Chinese consumers sentiment towards foreign brands.

Do you need to know more about the opportunities and risks of the attractive but complex Chinese market? Does your company ambition to expand there? Or are you already present in China but would like to better understand where its market is going?

To answer all these questions, Swiss Centers bring you two speakers from China:  a serial entrepreneur living in China for the past 30 years, Nicolas Musy, founder of the Swiss Centers, and Tina Lenz, Asia Representative of Brauerei Locher AG, the only brewery left in the Appenzell region.

More details and RSVP here: