Media Exposure – Swiss Centers https://swisscenters.org The Swiss-China Gateway Tue, 14 Jul 2026 08:10:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.5 Media Exposure at the 12th China (Shanghai) International Technology Fair (CSITF) https://swisscenters.org/media-exposure-at-the-12th-china-shanghai-international-technology-fair-csitf/ Tue, 14 Jul 2026 08:10:56 +0000 https://swisscenters.org/?p=6783 As organizer of the Lausanne Guest City Pavilion, Swiss Centers partnered with the City of Lausanne and Innovaud for CSITF 2026 (June 11–13). The pavilion gathered 18 Swiss organizations covering life sciences, AI, precision engineering and sustainable innovation.

It displayed cutting-edge Swiss innovative technologies across core sectors, attracting industry buyers and widespread media coverage to lift all exhibitors’ global visibility.

The Municipal Councilor and Vice Mayor of Lausanne Pierre-Antoine Hildbrand headed an official delegation for Sino-Swiss tech cooperation talks, while Swiss Day events boosted two-way innovation partnerships, marking the 10th anniversary of Sino-Swiss Innovative Strategic Partnership.

Here are some highlights from media coverage of the Lausanne Guest City Pavilion at CSITF 2026:

<Shanghai Morning Post> Shanghai Morning Post interviewed Pierre-Antoine Hildbrand, the Municipal Councilor and Vice Mayor of Lausanne

<Shanghai Morning Post> Shanghai Morning Post interviewed Zhen Xiao, CEO of Swiss Centers

<Yicai> Yicai interviewed Yulia Jin, GM of Swiss Centers

<Toutiao> Toutiao interviewed Zhen Xiao, CEO of Swiss Centers

<Shanghai Observer> Shanghai Observer featured FinalSpark, Roumai Medical, Biopôle, Acrostak and Bioressant

<The Paper> The Paper featured Innovaud、Biopôle、EHL

]]> The Swiss Business in China Survey 2025 in PME Magazine https://swisscenters.org/the-swiss-business-in-china-survey-2025-in-pme-magazine/ Thu, 05 Feb 2026 05:48:00 +0000 https://swisscenters.org/?p=6566 We are proud to see our newly released The Swiss Business in China Survey 2025 featured in PME, a reference magazine for SME owners and professionals in Switzerland.

Read here to explore more information.

 

]]> Swiss Centers’ media exposure at the 8th China International Import Expo (CIIE) https://swisscenters.org/swiss-centers-media-exposure-at-the-8th-china-international-import-expo-ciie/ Wed, 03 Dec 2025 07:51:54 +0000 https://swisscenters.org/?p=6261 As an eight-time “Full Attendance Awardee”, Swiss Centers organized over 100 Swiss enterprises to participate in the expo cumulatively. For the 8th China International Import Expo from November 5 to 10, 2025, Swiss Centers booth in the food and agriculture area covers a record-breaking 290m², gathering 26 exhibitors and 36 brands. Our booth showcased a diverse range of high-quality Swiss products, featuring food items (chocolates, coffee, meats, biscuits), alcoholic beverages (wines, absinthe, other spirits) and natural mineral water, plus honey products, dietary supplements, and infant formula.

The Swiss Centers Booth successfully attracted numerous visitors as well as media attention, which help increasing the visibilities of the participating brands such as AromaStick, AVEA, puralpina, Franke,  Kagi, Frey, Swiss Meat, Swiss Wine Promotion, SIGG, and others.

Swiss Centers also organized a cluster booth in the “Innovation and Incubation” special section of the mega trade show, where 6 Swiss MedTech companies exhibited their innovative products and technology.

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2025:

 

<CCTV13> Morning News Worldwide interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers’ Booth

<CCTV13> showcased  Swiss Centers booth  at CIIE 2025, from 01:20

<Kankan News of Shanghai Dragon TV> Interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers’ booth

<Shanghai Observer> showcased  Swiss Centers booth  at CIIE 2025

<CGTN German> Interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers’ booth

<CGTN English> Interviewed Nicolas Musy, Delegate of Board of Swiss Centers

<Xinhua News> Interviewed Jean-Jacques de Dardel, President of the board of Swiss Centers, former Swiss Ambassador to China

]]> Swiss Centers Shines at CIIE 2025 Pre-Expo Supply-Demand Matchmaking! https://swisscenters.org/swiss-centers-shines-at-ciie-2025-pre-expo-supply-demand-matchmaking/ Thu, 08 May 2025 05:48:21 +0000 https://swisscenters.org/?p=6039 As an official partner of CIIE, Swiss Centers proudly brought a delegation of premium Swiss brands to the 8th China International Import Expo (CIIE) Supply-Demand Matchmaking Meeting for Food and Agriculture Products in Shanghai—the largest supporting pre-event of CIIE!

25 Years of Bridging Markets: “Since 2000, we’ve helped 450+ Swiss brands enter China. The China International Import Expo has always been a tool for us to help Swiss brands in their market entry or expansion. CIIE is a great platform for newcomers, as it offers great visibility, contact, and understanding of the demand.”  — Yulia Jin, General Manager of Swiss Centers.

This year’s CIIE is a special edition for us, as this year celebrates 75 Years of Sino-Swiss Diplomatic Relations & Swiss Centers’ 25th Anniversary, marking a dual milestone. We are thrilled to showcase once more Swiss excellence at our cluster booth, with brands like:
√ ALPES D’OR Chocolate
√ La Pulovce Organic Skincare
√ Dr.Wild Oral Care
√ Weleda Health & Beauty Products
√Swiss Getal Anti-aging products

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2025 Pre-Expo Supply-Demand Matchmaking:

<GDTV> interviewed Yulia at Swiss Centers’ Booth, from 01:50-02:15

<Wen Wei Po> interviewed Yulia at Swiss Centers’ Booth

<Shanghai Observer> interviewed Yulia at Swiss Centers’ Booth

Download PDF version : Offer of Swiss Centers Cluster @ CIIE 2025.

]]> Swiss Centers’ media exposure at the 7th China International Import Expo (CIIE) https://swisscenters.org/swiss-centers-media-exposure-at-the-7th-china-international-import-expo-ciie/ Wed, 27 Nov 2024 09:34:32 +0000 https://swisscenters.org/?p=5785 As in previous years, Swiss Centers organized a joint booth in the food area of the China International Import Expo (CIIE) from November 5 to 10, 2024. With 270m² in size and 24 Swiss companies participating, it beats the past years record not only in numbers but also on impressions and outcome. The Swiss Centers Booth successfully attracted numerous visitors as well as media attention, which help increasing the visibilities of the participating brands such as Kambly, Frey, Swiss Meat, Swiss Wine Promotion, Medela, SIGG, Salbei, B’Onaturis, and others.

For the first time, Swiss Centers also organized a cluster booth in the “Innovation and Incubation” special section of the mega trade show, where 14 Swiss MedTech companies exhibited their innovative products and technology.

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2024:

 

<CCTV1> Xinwen Lianbo interviewed Swiss Ambassador at Swiss Centers’ Booth, from 19:03

<CCTV13> Interviewed Swiss Ambassador about Swiss Centers and presence at CIIE 2024

<Xinhua News> Interviewed Jean-Jacques de Dardel, President of the Board of Swiss Centers

<CCTV2> Interviewed Swiss Ambassador Jürg Burri during his visit at the Swiss Centers Booth

<National Business Daily> exclusively Interviewed the CEO of the Swiss Centers

<Cloud Food World> Interviewed Yulia Jin, General Manager at Swiss Centers

<Kankan News of Shanghai Dragon TV> Interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers

<Southern Finance Omnimedia> Interviewed Yulia Jin, General Manager at Swiss Centers

]]> GLOBALink | CIIE is successful in many ways, says president of board of Swiss Centers https://swisscenters.org/globalink-ciie-is-successful-in-many-ways-says-president-of-board-of-swiss-centers/ Thu, 31 Oct 2024 06:55:31 +0000 https://swisscenters.org/?p=5763 China International Import Expo (CIIE) is successful in many ways, said Jean-Jacques de Dardel, president of the Board of Swiss Centers Group and former ambassador of Switzerland to China.

*Source: Xinhua News

Click for more information in Chinese, in English.

]]> Swiss Centers’ media exposure at the 6th China International Import Expo (CIIE) https://swisscenters.org/swiss-centers-at-the-6th-china-international-import-expo-ciie/ Mon, 20 Nov 2023 09:37:23 +0000 http://swisscenters.org/?p=5413 The Swiss Centers, as one of the official partners of the China International Import Expo (CIIE), has participated in the CIIE for six consecutive years. From November 5th to 10th, at the Swiss Centers’ 200-square-meter booth, 19 Swiss exhibitors representing 27 Swiss brands collaborated to offer a unique Swiss experience to thousands of CIIE visitors and buyers. The showcased products included Swiss chocolates, biscuits, spirits, wines, coffee, meats, nutritional supplements, high-end skincare products, and more. The Foundation Haute Horlogerie (FHH) also joined the Swiss Centers’ booth, successfully promoting the widely recognized Swiss watchmaking culture to the CIIE audience.

Additionally, we extend our gratitude to Schindler, the Foundation Haute Horlogerie (FHH), and WE.UBS for their support of the Swiss Centers booth.

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2023:

《CCTV1》Xinwen Lianbo interviewed Swiss Centers

《CCTV2》reported Swiss Centers booth on CIIE 2023, from 0:50Global representatives meet in Geneva in lead-up to 2024 CIIE

《金融时报》exclusively interviewed Swiss Centers

《每日经济新闻》exclusively interviewed CEO of Swiss Centers 

《看看新闻》interviewed Swiss Centers booth, from 01:02

]]> Swiss Centers at the 5th China International Import Expo https://swisscenters.org/swiss-centers-at-the-5th-china-international-import-expo/ Tue, 22 Nov 2022 09:06:48 +0000 http://swisscenters.org/?p=5020 Swiss Centers have participated in CIIE for 5 times. This year, the Swiss Centers invited more than 17 well-known Swiss brands in the Food & Beverage and consumer goods industry, whose products range from Swiss chocolate, biscuits, spirits, wine, coffee, meat, nutrition and health products, high-end skin-care products, etc. In the meantime, we would also like to thank Novartis and UBS for their support of the Swiss Centers booth.

Overview of Swiss Centers CIIE story by CCTV2 (click image above to watch the media report)

 

Brief Introduction of Morand and Kübler (click image above to watch the media report)

 

One hour before closing of 2022 CIIE by Dragon TV (click image above to watch the media report)

 

Morand_Abricot SUR FRUIT_New brand PR conference on 5th edition CIIE by CCTV News  (click image above to watch the media report)

]]> Abschottungspolitik weckt Unbehagen https://swisscenters.org/abschottungspolitik-weckt-unbehagen/ Mon, 14 Nov 2022 07:15:17 +0000 http://swisscenters.org/?p=5017 Wegen Chinas Null-Covid-Strategie leidet der Austausch mit Schweizer Firmen – dazu gesellt sich die Sorge über politische Beeinflussung.

Due to China’s zero-covid-strategy, the exchange with Swiss companies suffers – in addition, there are concerns about political influence.

Read more, please download PDF in German.

]]> Swiss Centers at the 4th China International Import Expo https://swisscenters.org/swiss-centers-at-the-4th-china-international-import-expo/ Mon, 15 Nov 2021 09:21:26 +0000 http://swisscenters.org/?p=4265 Covers an area of 234㎡, with its biggest cluster booth ever, since the 1st CIIE, Swiss Centers has participated in CIIE for 4 times in a row and had a grand opening and a nice pavillion with 26 Swiss companies, 35 brands in 2021.

Xinhua News Report with Zhen XIAO, CEO of Swiss Centers (click image above to watch the media report in Chinese)

 

Shanghai Radio Interview with Zhen Xiao, CEO of Swiss Centers (click image above to watch)

 

CIIE Ads from CCTV 2 (click image above to watch)

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