Shanghai (6 November 2026) – As one of the world’s largest import exhibitions, the China International Import Expo (CIIE) has become an important gateway for international companies seeking opportunities in China. The 9th edition, taking place in Shanghai from 5 to 10 November 2026, welcomes exhibitors from around the world across a broad range of industries.

At CIIE 2026, Swiss Centers once again hosts the Swiss Enterprise Pavilion, featuring 20 exhibitors and 33 Swiss brands spanning food and beverages, healthcare, beauty, lifestyle, mobility and business services.

A platform for Swiss companies in China

This year’s Swiss Enterprise Pavilion features a broad range of exhibitors, including well-known brands and companies such as Weleda, SWISS International Air Lines, Swiss Wine Promotion, Café Royal, Frey, Swiss Delice, Wernli, BE WTR, Grether’s, kybun Joya and many others. Together, they showcase the diversity of Swiss expertise, quality and innovation.

“CIIE has evolved into one of the most important platforms for Swiss companies looking to engage with the Chinese market,” said Mr Xiao Zhen, CEO of Swiss Centers Group. “For many participants, the objective goes well beyond exhibiting products. CIIE provides an opportunity to strengthen relationships with existing partners, connect with new customers and distributors, gain a deeper understanding of market trends and increase brand visibility. The continued participation of both established companies and new market entrants demonstrates the long-term commitment of Swiss businesses to China and their confidence in the opportunities the market continues to offer.”

Showcasing diversity

At the Swiss Enterprise Pavilion, visitors can discover premium chocolates, coffee, wines, skincare products, wellness solutions, nutritional supplements, footwear and lifestyle products, while also learning more about Swiss expertise in aviation, business services and international trade.

Among this year’s highlights is the China debut of the world’s renown culinary evaluation system, Gault&Millau International, headquartered in Geneva, who has the plan to launch culinary evaluations in Chinese cities of Beijing, Shanghai and Hong Kong in 2027. Another highlight from Geneva is the first participation of La Cave de Genève, joining the Swiss Wine Promotion corner and introducing Geneva’s wine-making heritage to Chinese visitors.

The Pavilion demonstrates how Swiss companies across diverse industries continue to invest in building their presence in China, adapting to evolving consumer preferences and developing strong relationships with Chinese partners.

Sino-Swiss Business Reception

Beyond the exhibition floor, Swiss Centers also uses CIIE to strengthen ties within the Sino-Swiss business community. On 5 November, Swiss Centers hosted its annual Sino-Swiss Business Reception, bringing together around 250 representatives from the Swiss and Chinese business communities, with Consul General Mr. Sacha Bachmann among the guests. The reception provided an additional platform for business leaders, companies and institutions to connect, exchange perspectives and build new relationships alongside CIIE.

Building business opportunities

For more than two decades, Swiss Centers has supported Swiss companies throughout every stage of their China journey, from market entry and business set-up to expansion and long-term growth. Participation in CIIE forms part of this broader mission to create bridges between Switzerland and China and facilitate meaningful business connections.

Over the past nine editions of CIIE, Swiss Centers has organised Swiss participation at the exhibition and helped companies connect with consumers, distributors, buyers and business partners from across China. The organisation has coordinated more than 2,000 square metres of exhibition space over the years, creating a highly visible platform for Swiss innovation, quality and entrepreneurship.

Picture legend: Mr. Xiao Zhen (CEO, Swiss Centers Group), Mr. Sacha Bachmann (Consul General) and Mr. Nicolas Musy (Delegate of the Board, Swiss Centers Group).

Picture legend: Organised by Swiss Centers, the Swiss Enterprise Pavilion connects Swiss companies with customers, partners and opportunities in China.

Picture legend: The Swiss Enterprise Pavilion at CIIE 2026 brings together 20 exhibitors and 33 Swiss brands under one roof.

Picture legend: The Sino-Swiss Business Reception brought together around 250 representatives from the Swiss and Chinese business communities.

Copyright: swisscenters.org

About the Swiss Centers:

Founded in 2000 as a non-profit Sino-Swiss public-private partnership, the Swiss Centers are by far the largest cluster of Swiss companies in Asia.

Swiss Centers’ practical solutions supported the businesses of over 500 companies in China – both SMEs and large enterprises. Among them, the Swiss Centers have established more than 100 companies in China, both B2B and B2C, production companies and offices, active in various fields. In cooperation with the diplomatic representations in China, the Swiss Centers also conducts surveys that provide the most detailed expertise available on the situation of Swiss companies in China, and at the same time promotes the Swiss Made brand and Switzerland as a country for quality, innovation and industrial leadership.

With locations strategically situated on China’s dynamic East Coast (Shanghai, Changzhou and Tianjin), the Swiss Centers are constantly adapting to the needs of the Swiss economy:

• Instant physical office space as well as ready-to-use workshops, showrooms, and warehouses
• Relations with local Chinese authorities and connections to Swiss government and institutions in China
• Support for secure technology transfer and intellectual property protection
• Access to professional services tailored to SMEs in all aspects of setting up and developing business in China (legal, tax, accounting, recruitment, HR management, IT, marketing)
• Unique solutions such as hosting employees locally or storing and delivering goods on behalf of clients in the Shanghai free trade zone to facilitate business development in China and the rest of Asia

For more information and some reference cases, kindly visit our website www.swisscenters.org and our LinkedIn page http://www.linkedin.com/company/swiss-center-shanghai

Media Contact: Bernhard Hagen, Tel: +43-664-7348-3730, press@swisscenters.org

Read Press Release in German and French.

Swiss Centers Brings Swiss Innovation to CSITF 2026 with Lausanne as International Guest City of Honor

• Lausanne is participating as International Guest City of Honor at the 12th China (Shanghai) International Technology Fair (CSITF).
• The Swiss Pavilion, organized by Swiss Centers, the City of Lausanne, and Innovaud, showcases 18 leading Swiss organizations and companies.
• Swiss Day highlights Switzerland’s innovation ecosystem while fostering new partnerships between Swiss and Chinese stakeholders.

Shanghai (June 11, 2026) – Swiss Centers, the leading Sino-Swiss public-private partnership helping Swiss companies establish, grow, and innovate in China, is showcasing Swiss innovation at the Swiss Pavilion during the 12th China (Shanghai) International Technology Fair (CSITF), taking place from June 11-13, 2026, at the Shanghai World Expo Exhibition & Convention Center.

In recognition of its world-class innovation ecosystem, Lausanne has been invited as the International Guest City of Honor at CSITF 2026. The Municipal Councilor and Vice Mayor of Lausanne, Mr. Pierre-Antoine Hildbrand, leads a Swiss delegation attending the fair. During the event, the delegation holds dialogues with Shanghai municipal authorities, innovation parks and local enterprises to identify potential areas for bilateral collaboration.

It is worth noting that the Canton of Vaud carried out a successful economic mission to China back in June 2025, led by State Councilor Isabelle Moret, with 25 entrepreneurs and corporate executives from the region. This visit deepened mutual understanding between the two sides, unlocked new channels for joint cooperation, and ultimately laid the groundwork for Lausanne’s landmark designation as this year’s Guest City of Honor at CSITF 2026.

Together with the City of Lausanne and Innovaud, Swiss Centers has curated the Swiss Pavilion, bringing together 18 leading Swiss organizations and companies to showcase Switzerland’s strengths in life sciences, artificial intelligence, precision engineering, advanced manufacturing, sustainability, and innovation services. Building on previous editions that welcomed more than 50,000 visitors and nearly 1,000 exhibitors, CSITF has established itself as one of China’s premier platforms for international technology exchange, innovation cooperation, and technology trade.

“The Swiss Pavilion at CSITF is much more than an exhibition space,” said XIAO Zhen, CEO of Swiss Centers Group. “It is a platform where Swiss innovation, entrepreneurship, and expertise meet China’s dynamic market and technology ecosystem. We are eager to help create new opportunities for collaboration, investment, and sustainable growth between our two countries.”

Showcasing Swiss Innovation

The Swiss Pavilion presents a cross-section of Switzerland’s innovation ecosystem. Participants include innovation promotion agencies, research institutions, multinational companies, technology pioneers, and industry associations from the Lausanne region and beyond.

Among the exhibitors are organizations such as Biopôle, one of Europe’s leading life sciences hubs and home to around 200 companies. Other exhibitors in life sciences and medtech are Roumai Medical​ and Acrostak​, which present breakthrough solutions in cardiovascular care, focusing on tissue-engineered vascular grafts and precision interventional devices, respectively. Leveraging exclusive research in cutaneous neuroscience, Bioressant​ introduces its innovative organic neuro-cosmetics solutions.

Lausanne also showcases its strengths in digital technologies and AI: FinalSpark, developer of the world’s first bio-processor based on living neurons; AlpVision, a global leader in anti-counterfeiting and traceability technologies; and Noisypeak, which applies artificial intelligence to enhance broadcast and streaming video processing.

Swiss excellence in precision engineering and industrial solutions is represented by companies whose technologies support demanding applications across a wide range of industries. LEMO​ offers high-reliability connector solutions tested from deep-sea to outer space environments. Sonceboz​ provides the “heart” of high-end machinery with its precision mechatronic drives and motion control systems. The specialty chemicals leader Sika​ will present its sustainable solutions for construction and industry.

Healthy living and innovation services​ reflect a human-centric application of technology. Visitors can explore future nutrition science with the global food giant Nestlé​ and experience Swiss-origin hard water softening technology for healthy hydration from ClaroSwiss.

A complete innovation ecosystem relies on top-tier education, investment, and standards. The world-renowned EHL Hospitality Business School demonstrates innovation in services and education. The international M&A advisory firm AION Advisory AG, specializing in tech enterprises, showcases its AI-powered platform and cross-border network for optimizing deal value. The Fondation de la Haute Horlogerie (FHH) represents the highest standards of precision and craftmanship. Finally, Innovaud and Greater Geneva Bern area (GGBA) provide one-stop support for Chinese companies seeking to establish a presence in Switzerland and access investment opportunities.

Swiss Day: Strengthening Sino-Swiss Cooperation

A key highlight of the program is Swiss Day @ CSITF on June 11, 2026, hosted by the City of Lausanne, Innovaud, and Swiss Centers. The event features official opening remarks, project launch and signing ceremonies, keynote presentations, company pitches, expert discussions, and dedicated business matchmaking sessions. With participation from leaders in government, academia, industry, and investment, Swiss Day fosters new partnerships and strengthens existing ties between Switzerland and China.

This year also marks the 10^th anniversary of establishing the Innovative Strategic Partnership between Switzerland and China. The Swiss Day event showcases the fruitful outcomes of this long-standing partnership, and facilitates exchanges on future collaboration opportunities in technology, research, investment, and sustainable development.

“With Lausanne serving as International Guest City of Honor, Switzerland has a unique opportunity to showcase the strengths of its innovation ecosystem,” added Mr. Xiao. “From life sciences and advanced manufacturing to artificial intelligence and digital technologies, the Swiss Pavilion reflects the diversity and excellence that Switzerland is known for worldwide.”

Picture legend: Featuring 18 leading Swiss organizations and companies, the Swiss Pavilion at CSITF 2026 serves as a gateway for strengthening business, innovation, and investment ties between Switzerland and China.

Picture legend: XIAO Zhen, CEO of the Swiss Centers Group

Picture legend: Mr. Pierre-Antoine Hildbrand, Lausanne Municipal Councillor & Vice Mayor, and Mr. GONG Zheng, Mayor of Shanghai.

Copyright: swisscenters.org

Read more in French, German and Chinese.

Klicken Sie hier, um denvollständigen Artikel zu lesen.

Download or Open PDF in Browser to read The Swiss Business in China Survey 2025.

• With a confidence level of 7.24 out of 10, Swiss companies show a long-term confidence not seen in quite some time, even as short-term sentiment remains cautious.
• 43% expect higher sales in 2025 versus 21% expecting declines (net +22%), while only 29% foresee higher profits (net +2%), indicating reduction of margins.
• Around 50% of companies place China among their top three global investment destinations, and 42% plan to increase investments.

Shanghai, Marin (February 3, 2026) – In the recently published The Swiss Business in China Survey 2025, decision-makers from 102 Swiss companies indicated steady long-term confidence in doing business in China, even as short-term expectations remain more cautious. The survey was conducted by Swiss Centers China and China Integrated under academic leadership of the University of St. Gallen (IIDM-HSG), and realized in cooperation with the Embassy of Switzerland in China, SwissCham China, the Swiss-Chinese Chamber of Commerce, Swissnex, the Swiss Chinese Enterprises Association, Switzerland Global Enterprise, and Economiesuisse. The survey is believed to be representative of the roughly 600 Swiss companies in China and can be downloaded on the University of St. Gallen website.

The report also features the first survey of Chinese firms in Switzerland and explores macroeconomic and policy topics relevant to doing business in China, including involution. Regarding the later, Dr. Tomas Casas, Director of the China Competence Center at the University of St. Gallen emphasizes opportunities arising from new policy developments like the Hefei Model, where local governments make venture capital-style investments to create hyperscalers whose business ecosystems foreign companies can capitalize on.

Regarding the survey findings, short-term business confidence dipped again in the 2025 survey, reflecting slower domestic demand, cost pressures, and ever fiercer competition. 60% of respondents described the near-term market environment as very challenging. At the same time, there are indications that the legal and regulatory environment is improving.

Over a five-year horizon, however, the outlook improves markedly. With a long-term confidence score of 7.24 out of 10, companies express confidence in doing successful business in China. We have to go back to 2014 or the heyday of 2021 – when China’s exports were booming to compensate for production stoppages due to COVID-19 lockdowns in the rest of the world – to find evidence of a more positive outlook.

A key insight of this year’s survey comes from comparing headquarters views with those of managers based in China. Local executives report higher confidence – particularly regarding short-term performance – suggesting that proximity to customers and market dynamics drives a more optimistic assessment.

“Swiss companies are not stepping away from China,” said XIAO Zhen, CEO of the Swiss Centers Group, the leading non-profit Sino-Swiss public-private partnership supporting Swiss companies in China. “They are refining their strategies, investing cautiously where impact is greatest, and competing more intelligently. Long-term confidence remains strong – even as operating conditions grow more complex.”

Sales Growth Continues, Profitability Tightens

Sales expectations remain broadly positive. 43% of companies anticipate higher sales in 2025, compared with 21% who expect a decline. This produces a net positive outlook of +22 percentage points, signaling modest but improving momentum. Profit expectations, however, are more subdued. Only 29 percent of respondents forecast profit growth, highlighting persistent margin pressure due to fierce competition, overcapacity, and rising operational demands. Nicolas Musy, Delegate of the Board of the Swiss Centers Group, explains: “The market rewards speed and innovation in product and services. Simply having a strong product is no longer enough. Swiss companies can maintain their competitive advantage; however, they now need to innovate and adapt faster to meet their Chinese competitors’ speed.”

Investment: Enduring Commitment

Investment intentions show a cautiously positive trend. 42% of surveyed firms plan to increase their investments in China. Meanwhile, around half continue to rank China among their top three global investment destinations. “Rather than large-scale expansion, most companies are prioritizing targeted initiatives – automation upgrades, R&D localization, digital tools, and supply-chain resilience – reflecting disciplined, long-term engagement”, analyzes Mr. Musy.

A Fundamentally Changed Market

In the survey, Swiss companies describe a market that has shifted significantly. Private Chinese competitors are gaining strength across technology, product quality, and brand positioning, reshaping the basis of competition. Differentiation now requires higher levels of innovation and responsiveness.

“Fierce competition” was selected as the most significant external challenge by 87% of respondents, followed by the economic slowdown in China with 77%. At the same time, firms report growing confidence in legal dispute resolution and a gradually more level playing field. Intellectual property concerns remain frequent, but companies increasingly rely on formal enforcement channels.

For more than 25 years, the Swiss Centers has served the Swiss economy by supporting over 500 companies in their development in China through concrete operational services, expertise, and a valuable network.

Click below picture and check our celebration video. A huge thank you to all our Members, Partners, and Friends.

You want to contribute to our mission of knowledge, internationalization, and facilitate economic relations between Switzerland and China? Join our Patron Circle 2026!

Click Foundation Swiss Centers Patronage – Patronage – 2026 to read more information.

For more than 25 years, Swiss Centers has served the Swiss economy by supporting over 500 companies in their development in China through concrete operational services, expertise, and a valuable network.

We have demonstrated a strong and long-term commitment to the Swiss economy by raising awareness and providing fact-based insights on the Chinese market, and engaging with business representatives and official institutions to address challenges. This includes:

• The Swiss Business in China Survey, a key research for Swiss companies operating in China
• The SSFTA Round Table, to help with the implementation of the Sino-Swiss Free Trade Agreement

Become a Swiss Centers Patron to:

• Contribute to this mission of knowledge, internationalization, and connections between Switzerland and China
• Gain access to a yearly program of exclusive activities that will enrich both your expertise and your network
• Enjoy a free business consultation and special discounts on selected services

Thank you for supporting Swiss business and its global competitiveness!

To become a Patron, please fill out the contribution form below. For any questions, please
contact margarit.ma@swisscenters.com.

Contribution Form – Corporate Gold
Contribution Form – Corporate Silver
Contribution Form – Individual

Find out more information here: Foundation Swiss Centers Patronage – Patronage – 2026.pdf

Yours sincerely,

The Swiss Centers Team

 Shanghai (November 7, 2025) – Swiss Centers, the leading non-profit Sino-Swiss public-private partnership supporting Swiss companies in China, successfully concluded its participation in the 8^th China International Import Expo (CIIE), hosting its largest-ever “Swiss Cluster Booth”. Spanning 290 square meters, the booth brought together 26 exhibitors representing 36 premium Swiss brands, from which a third were first-time comers. This once again underscores Switzerland’s outstanding reputation for quality, precision, and innovation.

As one of the few organizations to have attended all eight editions of CIIE, Swiss Centers attracted thousands of visitors and media representatives. The booth became a lively destination featuring authentic Swiss gastronomy, live cooking demonstrations by chefs, and engaging product experiences that allowed attendees to immerse themselves in the essence of Swiss craftsmanship and lifestyle.

The Swiss Cluster Booth highlighted Switzerland’s diversity of industries and excellence across multiple fields. In food and beverages, heritage brands such as Alpes d’Or, Kägi, Swiss Delice, and Frey presented the rich tradition of Swiss chocolate-making, while Café Royal and Masaba showcased the country’s expertise in premium coffee. Swiss Wine Promotion, Tamborini, Schuler, Cormano, Morand, and Kübler drew strong attention with fine wines, spirits, and the iconic Swiss absinthe. Producers like Centravo (Swiss Meat) and Bimbosan represented Switzerland’s high standards in nutrition and food safety, while San Clemente Natural Mineral Water offered a refreshing taste of the Alps.

In the health and wellness sector, AVEA, Bee People, Dr. Wild, Vitalp, fèsch, puralpina and Health & Happiness impressed visitors with Swiss innovation in nutrition and natural well-being. Skincare and beauty brands including La Pulovce, Clinic Lémanic, SwissGetal, SatisFeet, and Weleda showcased Switzerland’s leadership in biotechnology, natural ingredients, and anti-aging science.

Swiss expertise in home and technology was also prominently displayed. Franke, Claroswiss, and IQAir drew considerable attention for their advanced solutions in home systems, water purification, and air quality, reflecting the precision engineering and reliability that define Swiss innovation. The furniture brand USM supported the booth with some specifically designed pieces, while SIGG booked the largest area to create a small tennis court to reaffirm their connection to major tennis and sports events in China.

The 2025 edition of the China International Import Expo, held from November 5th to 10th in Shanghai, once again reaffirmed its position as the world’s largest import-themed exhibition. With thousands of exhibitors from 155 countries, regions and international organizations, CIIE provides an unparalleled gateway to China’s dynamic market and a powerful platform for international cooperation.

“The strong interest from Chinese visitors reflects the deep appreciation for Swiss quality, innovation, and craftmanship,” said XIAO Zhen, CEO of Swiss Centers Group. “Through CIIE, we continue to strengthen the bridge between Swiss excellence and China’s dynamic market, supporting companies of all sizes to succeed here.”

The success of the Swiss Cluster Booth was made possible through the generous support of its sponsors: Syngenta Group, one of the world’s leading agricultural innovation companies; Straumann, a global pioneer in dental aesthetics and digital oral solutions; and the Sino-Swiss (Changzhou) International Industrial Innovation Park (SCIP), an important hub fostering Swiss–China industrial cooperation.

Mr. JI Xu, Head of External Affairs at Straumann, said: “The collaboration between Straumann and Swiss Centers has strengthened the bridge for exchanges between Chinese and Swiss enterprises during the CIIE, facilitating the realization of the core expo goal to promote international business connections and deepen economic and trade cooperation between China and Switzerland.”

Alexandra Brand, EVP Sustainability & Corporate Affairs, Syngenta Group, added: ““As we celebrate the 75 years of Swiss-Chinese cooperation in 2025, along with the 25^th anniversaries of both the Swiss Center and Syngenta, we witness a remarkable partnership between two countries and cultures. That has truly exemplified how international collaboration can address global agricultural challenges and benefit farmers in China and around the world.”

Picture legend: Sacha Bachmann, Consul General of Switzerland in Shanghai with XIAO Zhen, CEO of Swiss Centers Group, at CIIE 2025. (Copyright: swisscenters.org)

Picture legend: Curious guests discover premium products at the Swiss booth. (Copyright: swisscenters.org)

Picture legend: Visitors showed strong interest in Swiss healthcare and beauty brands featured at the Swiss Centers booth. (Copyright: swisscenters.org)

Picture legend: Large crowd of visitors at the Swiss Centers booth. (Copyright: swisscenters.org)

Picture legend: Spanning 290 square meters, the Swiss booth brought together 26 exhibitors representing 36 premium Swiss brands. (Copyright: swisscenters.org)

 About the Swiss Centers:

Founded in 2000 as a non-profit Sino-Swiss public-private partnership, the Swiss Centers are by far the largest cluster of Swiss companies in Asia.

Swiss Centers’ practical solutions supported the businesses of over 500 companies in China – both SMEs and large enterprises. Among them, the Swiss Centers have established more than 100 companies in China, both B2B and B2C, production companies and offices, active in various fields. In cooperation with the diplomatic representations in China, the Swiss Centers also conducts surveys that provide the most detailed expertise available on the situation of Swiss companies in China, and at the same time promotes the Swiss Made brand and Switzerland as a country for quality, innovation and industrial leadership.

With locations strategically situated on China’s dynamic East Coast (Shanghai, Changzhou and Tianjin), the Swiss Centers are constantly adapting to the needs of the Swiss economy:

• Instant physical office space as well as ready-to-use workshops, showrooms, and warehouses
• Relations with local Chinese authorities and connections to Swiss government and institutions in China
• Support for secure technology transfer and intellectual property protection
• Access to professional services tailored to SMEs in all aspects of setting up and developing business in China (legal, tax, accounting, recruitment, HR management, IT, marketing)
• Unique solutions such as hosting employees locally or storing and delivering goods on behalf of clients in the Shanghai free trade zone to facilitate business development in China and the rest of Asia

For more information and some reference cases, kindly visit our website www.swisscenters.org and our LinkedIn page http://www.linkedin.com/company/swiss-center-shanghai

Media Contact: Bernhard Hagen, Tel: +43-664-7348-3730, press@swisscenters.org

Read the Press Release in French and in German.

Neuchâtel (October 2, 2025) – Swiss Centers, the leading non-profit Sino-Swiss public-private partnership supporting Swiss companies in China, marked its 25th anniversary with a celebratory event gathering Swiss and Chinese officials, business leaders, and long-standing partners. Since its founding in 2000, Swiss Centers has become a vital gateway for Swiss enterprises entering and thriving in the Chinese market. 2025 also marks the 75th anniversary of the bilateral diplomatic relations between Switzerland and China.

Created to lower market entry hurdles for Swiss enterprises, Swiss Centers today operates locations in Shanghai, Tianjin, and Changzhou. Over the past quarter-century, it has supported more than 500 companies, facilitated thousands of business contacts, and built the largest cluster of Swiss companies in Asia. By offering office and workshop space, practical services, and strategic expertise, Swiss Centers enables Swiss SMEs to scale and succeed in China.

The event welcomed more than 120 guests from Swiss companies and institutions. Mrs. Florence Nater, State Councilor, Ministry of Economy and Social Cohesion, Republic and Canton of Neuchâtel, highly praised Swiss Centers’ achievements and its essential role to the Neuchâtel and Swiss economy as “a small but indispensable piece to a watch movement”. His Excellence Mr. Qian Minjian, the Ambassador of People’s Republic of China in Switzerland also remarked on the successful cooperations between Switzerland and China throughout 75 years of bilateral relations, and the important contributions of Swiss Centers in facilitating trade and investment between the two countries.

In his keynote address, Prof. Arturo Bris, Director of the IMD World Competitiveness Center, underlined that Swiss companies must remain confident while navigating today’s shifting global environment. With geopolitical tensions, supply chain disruptions, and economic uncertainties shaping international business, Prof. Bris stressed that the strengths of Switzerland – innovation, quality, and trust – continue to be decisive assets. After the keynote, a panel of four experts from academia, industry, institutions, and technology journalism discussed how Swiss enterprises should prioritise long-term competitiveness over short-term volatility. They emphasised that resilience, adaptability, and diversification are key to thriving amid global challenges.

The anniversary also highlighted the trust and collaboration of partners and clients who have grown alongside Swiss Centers. Sacha Bachmann, Consul General of Switzerland in Shanghai, described Swiss Centers in three words: “Valuable, Gateway, China. Swiss Centers has been a vital player in the Swiss business landscape in China. Its insights, services, and Sino-Swiss cooperation promotion are well appreciated by Swiss companies and stakeholders alike.”

Manuel Inauen, CEO of KUK Electronic, reflected on a long-standing partnership: “Swiss Centers gave us the opportunity to use their facility when we started in China in 2004 – and today we are still there. Swiss Centers always had an open ear for me when I started in my role as CEO. It is a company we can truly trust.” Similarly, Pascal Schumacher, CCO of OM Pharma, praised the ease of their setup: “The solution was very easy – I call it a plug-and-play solution. Everything is taken care of, very responsive and fast. We were operational in China very quickly.”

Others emphasized the broader impact of Swiss Centers. Jürg Burri, Ambassador of Switzerland to China, noted: “Swiss Centers is a very good event organizer, very successfully representing Swiss wines in China, and working hand in hand with SwissCham and the Swiss consulates. This cooperation between Swiss entities is very important.”

For Daniel Heusser, General Manager of Virtuarch, Swiss Centers has been central to community building: “A big achievement of Swiss Centers is the cluster of Swiss companies in Shanghai – the biggest such cluster of Swiss SMEs in China. Swiss Centers is a big pillar of the Swiss community here.”

Mr. Yang Yi, Managing Director China of Sonceboz, underlined the spirit of cooperation: “Swiss Centers has helped numerous Swiss enterprises build bridges to develop in China. Pragmatism and integrity are at the heart of our cooperation.”

Mr. Zhang Yejiong, President of Sika China, highlighted Swiss Centers’ role in advancing sustainability and innovation: “Swiss Centers has been vital to so many success stories in China – including Sika. They help Swiss companies deepen innovation, strengthen ESG practices, and accelerate localization.”

Reflecting on the 25-year milestone, Dr. Jean-Jacques de Dardel, President of Swiss Centers, and former Swiss Ambassador to the People’s Republic of China (2014-2019), emphasized the organization’s mission: “For 25 years, Swiss Centers has been dedicated to building bridges between Switzerland and China. This anniversary is not only a celebration of our past achievements but also a commitment to the future. We will continue to provide Swiss companies with the platform, expertise, and trust they need to innovate, grow, and succeed in the Chinese market.”

Picture legend: Swiss Centers marked 25 years of fostering exchange and cooperation between Switzerland and China. (Copyright: swisscenters.org)

Picture legend: Florence Nater, State Councillor of the Canton of Neuchâtel, commended Swiss Centers for its achievements. (Copyright: swisscenters.org)

Picture legend: In his address, Qian Minjian, Ambassador of the People’s Republic of China to Switzerland, highlighted 75 years of successful bilateral cooperation. (Copyright: swisscenters.org)

Picture legend: The Swiss Centers team marks its 25th anniversary in Neuchâtel. (Copyright: swisscenters.org)

About the Swiss Centers:

Founded in 2000 as a non-profit Sino-Swiss public-private partnership, the Swiss Centers are by far the largest cluster of Swiss companies in Asia.

Swiss Centers’ practical solutions supported the businesses of over 500 companies in China – both SMEs and large enterprises. Among them, the Swiss Centers have established more than 100 companies in China, both B2B and B2C, production companies and offices, active in various fields. In cooperation with the diplomatic representations in China, the Swiss Centers also conducts surveys that provide the most detailed expertise available on the situation of Swiss companies in China, and at the same time promotes the Swiss Made brand and Switzerland as a country for quality, innovation and industrial leadership.

With locations strategically situated on China’s dynamic East Coast (Shanghai, Changzhou and Tianjin), the Swiss Centers are constantly adapting to the needs of the Swiss economy:

• Instant physical office space as well as ready-to-use workshops, showrooms, and warehouses
• Relations with local Chinese authorities and connections to Swiss government and institutions in China
• Support for secure technology transfer and intellectual property protection
• Access to professional services tailored to SMEs in all aspects of setting up and developing business in China (legal, tax, accounting, recruitment, HR management, IT, marketing)
• Unique solutions such as hosting employees locally or storing and delivering goods on behalf of clients in the Shanghai free trade zone to facilitate business development in China and the rest of Asia

For more information and some reference cases, kindly visit our website www.swisscenters.org and our LinkedIn page http://www.linkedin.com/company/swiss-center-shanghai

Read Press Release in French and German.

Media Contact: Bernhard Hagen, Tel: +43-664-7348-3730, press@swisscenters.org

The article by Alain Jeannet was written after Swiss Centers co-organized an Economic Mission for the Canton of Vaud, together with Etat de Vaud, Innovaud, and Sinoptic. The Mission, led by State Councilor Isabelle Moret, was a perfect example of our role as bridge-builders between Swiss and Chinese businesses.

The article includes a full page on Swiss Centers, special cases of different Swiss SMEs, and impressions of Chinese companies such as Huawei.

Read the full article here (in French).

Shanghai (November 4, 2024) – Swiss quality, technology and innovative spirit will make its mark at the world’s largest import exhibition, the China International Import Expo (CIIE), taking place in Shanghai from November 5-10. Just as in previous years, the non-profit institution Swiss Centers organizes a Swiss cluster booth in the food area of CIIE. With 270m², it is larger than ever before, and will combine 24 Swiss companies. Among the exhibitors are brands like Kambly, Frey, Swiss Meat, M-industry, Medela, SIGG, Salbei, B’Onaturis, and others.

For the first time, Swiss Centers also organizes a joint Swiss booth in the “Innovation and Incubation” special section of the mega trade show, where 14 Swiss MedTech companies will exhibit their innovative products and technologies. “From dental implants to diabetic self-care products – innovative Swiss MedTech companies can use the unique CIIE stage to reach a wide range of consumers, partners and distributors. In bundling our strengths, we reinforce the Swiss image as the leader in innovation and quality”, explains Mr. XIAO Zhen, CEO of the Swiss Centers Group. The two Swiss Center cluster booths are sponsored by SIKA, WE.UBS and Roche.

Ms. Jessica She, Senior Director of Marketing in Greater China of the medical device company Medela,
comments: “This is the first time for Medela to participate in CIIE, and it is an honor for us to join multiple Swiss brands to showcase high-quality products from Switzerland. Medela is a world-renowned breastfeeding brand, impacting the lives of more than 14 million moms, babies, patients, and healthcare professionals every year.”

Mr. David Willemin, CEO of the nutritional supplement specialist B’Onaturis: “Together with our Chinese partner Elian Health, we are proud to bring a unique touch to China. At this years’ CIIE we will introduce our cosmetic potato cream with water from the Swiss alps.”

Ms. JIN Lan, General Manager of SIGG Outdoor Sports Investment, adds: “Established in Switzerland in 1908, SIGG has been dedicated to providing consumers with healthy sports water bottles for over a century. SIGG’s first participation in CIIE aims to demonstrate its commitment to environmental protection and sustainable development to the public. With its exceptional quality and distinctive design, SIGG has become the preferred choice for many top sports events and athletes. Additionally, SIGG has been appointed as the official water bottle supplier for the Shanghai Rolex Masters from 2024 to 2026.”

CIIE, co-hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal Government, is the world’s largest dedicated import exhibition. In 2023 it welcomed 410.000 professional visitors and almost 3.500 exhibitors from more than 100 countries and regions. The Swiss Centers has been working with CIIE since the first edition as the official organizer of the Swiss participation. Mr. Xiao: “Throughout the years, we have an accumulated total exhibition area of more than 1,770 square meters, more than 50 exhibitors and 60 brands.”

As China’s consumption market is experiencing slower growth, the impulse and additional interest triggered by CIIE can be especially helpful to brands and products that are new in the market. Mr. Xiao explains: “The demand and curiosity of Chinese consumers for premium products are still there. Switzerland has a lot to offer, and CIIE provides a fantastic platform for Swiss companies to showcase their premium quality.“

2024 marks the 10th anniversary of the implementation of Sino-Swiss Free Trade Agreement, and Swiss exports to China including Hong Kong have steadily increased and surpassed 20 billion CHF in 2023 as per Swiss customs statistics.

Swiss Centers, founded as a non-profit organization in 2000, has the mission to support Swiss companies to develop business in China. Mr. Xiao: “We lower the market entry hurdles for Swiss enterprises with a range of services. Our team has assisted many Swiss brands to successfully enter and establish themselves in the Chinese market – from product registration, importation and logistics management, showrooms and pop-up stores as well as social media work.”

Picture legend: The Swiss cluster booth at CIIE will host a variety of Swiss brands.

Picture legend: The Swiss Centers cluster booth 2024.

Copyright: swisscenters.org

For more information, please read the press release in (English, German and French).