We are honored to represent Swiss Wine Promotion at the Switzerland Tourism 2025 Media Conference, where we partnered with SCHULER 1694 AG to showcase exquisite Swiss wines.

At the event, Daniela Chiani, Director Greater China of Switzerland Tourism, introduced their visionary roadmap for 2025, focusing on:

✔ Better Storytelling – Elevating Switzerland’s cultural and natural heritage.
✔ Better Partnerships – Strengthening collaborations for sustainable tourism.
✔ Better Experiences – Curating unforgettable journeys for travelers.
✔ Better Activities – Innovating adventure and wellness offerings.

As a Strategic partner, Swiss Wine Promotion’s participation underscores the vital role of Swiss wine in enriching travel experiences. At Swiss Centers, we’re proud to bridge Swiss excellence with Chinese audiences, fostering partnerships that celebrate quality, tradition, and innovation.

A heartfelt thanks to Schuler Wine for sponsoring the Swiss wine tasting – your craftsmanship truly captivated attendees!

Looking ahead, we’re thrilled to announce the upcoming Switzerland Tourism Media Conference in Shanghai on the 30th of May! Stay tuned as we continue to amplify Swiss culture, wine, and tourism in China and beyond.

Let’s toast to collaboration, innovation, and the future of Swiss excellence!