The Swiss Centers, as one of the official partners of the China International Import Expo (CIIE), has participated in the CIIE for six consecutive years. From November 5th to 10th, at the Swiss Centers’ 200-square-meter booth, 19 Swiss exhibitors representing 27 Swiss brands collaborated to offer a unique Swiss experience to thousands of CIIE visitors and buyers. The showcased products included Swiss chocolates, biscuits, spirits, wines, coffee, meats, nutritional supplements, high-end skincare products, and more. The Foundation Haute Horlogerie (FHH) also joined the Swiss Centers’ booth, successfully promoting the widely recognized Swiss watchmaking culture to the CIIE audience.

Additionally, we extend our gratitude to Schindler, the Foundation Haute Horlogerie (FHH), and WE.UBS for their support of the Swiss Centers booth.

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2023:

《CCTV1》Xinwen Lianbo interviewed Swiss Centers

《CCTV2》reported Swiss Centers booth on CIIE 2023, from 0:50Global representatives meet in Geneva in lead-up to 2024 CIIE

《金融时报》exclusively interviewed Swiss Centers

《每日经济新闻》exclusively interviewed CEO of Swiss Centers 

《看看新闻》interviewed Swiss Centers booth, from 01:02