As in previous years, Swiss Centers organized a joint booth in the food area of the China International Import Expo (CIIE) from November 5 to 10, 2024. With 270m² in size and 24 Swiss companies participating, it beats the past years record not only in numbers but also on impressions and outcome. The Swiss Centers Booth successfully attracted numerous visitors as well as media attention, which help increasing the visibilities of the participating brands such as Kambly, Frey, Swiss Meat, Swiss Wine Promotion, Medela, SIGG, Salbei, B’Onaturis, and others.

For the first time, Swiss Centers also organized a cluster booth in the “Innovation and Incubation” special section of the mega trade show, where 14 Swiss MedTech companies exhibited their innovative products and technology.

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2024:

<CCTV1> Xinwen Lianbo interviewed Swiss Ambassador at Swiss Centers’ Booth, from 19:03

<CCTV13> Interviewed Swiss Ambassador about Swiss Centers and presence at CIIE 2024

<Xinhua News> Interviewed Jean-Jacques de Dardel, President of the Board of Swiss Centers

<CCTV2> Interviewed Swiss Ambassador Jürg Burri during his visit at the Swiss Centers Booth

<National Business Daily> exclusively Interviewed the CEO of the Swiss Centers

<Cloud Food World> Interviewed Yulia Jin, General Manager at Swiss Centers

<Kankan News of Shanghai Dragon TV> Interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers