Swiss Centers’ media exposure at the 8th China International Import Expo (CIIE)

As an eight-time “Full Attendance Awardee”, Swiss Centers organized over 100 Swiss enterprises to participate in the expo cumulatively. For the 8th China International Import Expo from November 5 to 10, 2025, Swiss Centers booth in the food and agriculture area covers a record-breaking 290m², gathering 26 exhibitors and 36 brands. Our booth showcased a diverse range of high-quality Swiss products, featuring food items (chocolates, coffee, meats, biscuits), alcoholic beverages (wines, absinthe, other spirits) and natural mineral water, plus honey products, dietary supplements, and infant formula.

The Swiss Centers Booth successfully attracted numerous visitors as well as media attention, which help increasing the visibilities of the participating brands such as AromaStick, AVEA, puralpina, Franke,  Kagi, Frey, Swiss Meat, Swiss Wine Promotion, SIGG, and others.

Swiss Centers also organized a cluster booth in the “Innovation and Incubation” special section of the mega trade show, where 6 Swiss MedTech companies exhibited their innovative products and technology.

Here are some highlights from media coverage of the Swiss Centers booth at CIIE 2025:

 

<CCTV13> Morning News Worldwide interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers’ Booth

<CCTV13> showcased  Swiss Centers booth  at CIIE 2025, from 01:20

<Kankan News of Shanghai Dragon TV> Interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers’ booth

<Shanghai Observer> showcased  Swiss Centers booth  at CIIE 2025

<CGTN German> Interviewed Guillaume Muriset, Customer Success Manager at Swiss Centers’ booth

<CGTN English> Interviewed Nicolas Musy, Delegate of Board of Swiss Centers

<Xinhua News> Interviewed Jean-Jacques de Dardel, President of the board of Swiss Centers, former Swiss Ambassador to China