2025 - Jul 19, 2025

Swiss Wine meets Pipilotti Rist at UCCA

We were honored to bring Swiss Wine Promotion and SCHULER 1694 AG to the opening of Swiss Art Pioneer Pipilotti Ristโ€™s exhibition โ€œ๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜—๐˜ข๐˜ญ๐˜ฎ ๐˜ช๐˜ด ๐˜”๐˜บ ๐˜œ๐˜ฏ๐˜ช๐˜ท๐˜ฆ๐˜ณ๐˜ด๐˜ฆโ€ at the Center for Contemporary Art (UCCA) in Beijing.

As representatives of Swiss Wine Promotion in China, we joined this opening event co-organized by UCCA and Switzerland Tourism. Members of the museum were able to discover wines from ๐—ฆ๐—ฐ๐—ต๐˜‚๐—น๐—ฒ๐—ฟ and taste some of Switzerlandโ€™s cultural beauty.

UCCA is Chinaโ€™s premier museum of modern and contemporary art. With this collaboration, Switzerland Tourism reaffirms Switzerland as a must-visit destination for Contemporary Arts lovers. And with Schuler, we reaffirmed that Swiss wine is not just a beverage, but an integral part of Switzerlandโ€™s living art and heritage.