2024 - Mar 05, 2024

Welcome Appenzeller Bier joined us as a new member!

Appenzeller Bier, a century-old brand blending Swiss quality with traditional craftsmanship, is now a new member of the Swiss Centers!

Since 1886, the Brauerei Locher AG, the producer of Appenzeller Bier and Säntis Malt Whisky, has crafted its beverages with locally sourced high-altitude barley and natural alpine spring water from the Swiss Alps. With a fusion of ancient craftsmanship and ongoing innovation, their commitment to quality and sustainability has garnered recognition both locally and globally.

Whether in crafting beer or whisky, the Brauerei Locher stands out for its distinctive charm and excellence. Recognized for their sustainable practices, they’ve received accolades like the Sino-Swiss Business Award for Health and Environmental Responsibility. They also prioritize collaboration with Swiss producers, supporting local farmers and fulfilling social responsibilities.

Not just a leader within the Swiss market, the brewery brings their Swiss quality and craftsmanship to other countries too, making it a global liquor brand. Having maintained their office at Swiss Centers’ headquarters in Waigaoqiao free trade zone for years, they’ve now upgraded their collaboration by becoming a member, leveraging our services more effectively.

We are honored to support the business development of the Brauerei Locher and Appenzeller Bier in China and look forward to exploring more cooperation opportunities together. We are committed to continuing to promote its unique characteristics and flavors, allowing Swiss quality to shine brightly in China.


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