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We are delighted to announce the opening yesterday of the very first flagship store in China of our member Elite SA, producer of outstanding bedding since 1895 – a genuine manufacture combining know-how, tradition and innovation – located in Aubonne, on the shores of Lake Geneva.

This magnificent #boutique, managed by Hank Lü, is located in #Shanghai, in the Huangpu district, more precisely in Fuxinghui in the Old Ximen. It was inaugurated with great pomp by its owner François Pugliese and with the presence of Sacha Bachmann, Consul General of Switzerland in Shanghai and his Head of the Economic Section Stella Nie. Also present were Nicolas Musy, founder of the Swiss Centers, our Deputy General Manager Yulia JIN 金玉 and representatives from LAURASTAR and China Integrated.

This opening is the result of several years of hard and joint work between Elite SA, Swiss Centers China and China Integrated who have actively participated in the development of this #Vaud-based #SME on the Chinese market.

From market research to trademark registration, identifying the best location for the store, recruiting employees, setting up a warehouse and managing the complex process of trade and logistics between Switzerland and China, we have worked hand in hand to achieve this beautiful result!

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