2018 - Apr 10, 2018

Second Edition of Seminar “Subsidiary in China” in Winterthur this summer

In collaboration with:

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Since 2010, China has been Switzerland’s most important trading partner in Asia and the third-largest globally. The growing number of subsidiaries set up in China is often accompanied by lack of understanding of China’s social and economic background from headquarters in Switzerland.

The Swiss Centers China and the St. Gallen Institute of Management in Asia (SGI-HSG) will join forces to offer the second edition of the seminar “Subsidiary in China – Key to Success for the Headquarter” in Switzerland in this summer. The first edition last year achieved a great success, offering a comprehensive view and practical approach on foreign investment in China to Swiss business leaders who manage a subsidiary in China or have plans to set up one.

This year the seminar will maintain its high quality, aiming to inform participants on the investment environment on the basis of practical experience. It will also include a practical workshop session to provide answers to the concrete case studies the participants present.

Date 6-7 September, 2018 Location Winterthur
  1.5 day seminar including networking, brainstorming dinner and overnight stay
  6 September 09h00 to 18h00 Lecture and interactive discussion
  19h00 to 22h00 Dinner, networking and brainstorming
  7 September 09h00 to 13h30 Workshop on practical cases
Price 1080.- CHF
  Including: seminar and class material, lunches day 1 and 2, coffee breaks, aperitif and dinner day 1, overnight in single room hotel with breakfast, VAT 7.7%.

*The exact address of the venue will be confirmed 3 weeks before the seminar takes place.


China’s Environment

Speaker: Mr. Zhen Xiao, Managing Director of the Swiss Centers China

  • History, Geography and Culture: similarities and differences
  • Political system: influence on the economy and development of business opportunities

Business Environment: 1.5 Bio consumers or Niche Markets?

Speaker: Mr. Nicolas Musy, Founder and Delegate of the Board of the Swiss Centers China

                Dr. iur. Clarisse von Wunschheim, Partner, Altenburger Ltd legal + tax

  • Market: what is different from the rest of the world
  • The Legal System: how it works and how it does not work
  • The Human Resources: education system and motivation of employees

Managing Subsidiaries in China: the HQ and the subsidiary view – a conflict?

Speaker: Mr. Lukas Studer, Executive Director, St.Gallen Institute of Management in Asia, University of St. Gallen 

  • The various stages of engagement
  • Challenges for the subsidiary:Managing people: recruiting, communication, motivation; Dealing with officials
  • Challenges for the HQ:How to ensure transparency on the business; Changes in operational and strategic aspects

Workshop and Practical Cases

Moderators: Mr. Zhen Xiao, Mr. Nicolas Musy, Mr. Lukas Studer

  • Participants are encouraged to bring a case with concrete questions and challenges via a 5-minute presentation.
  • During the workshop, participants work on the concrete cases by group and form viable solutions and practical guidelines based on the seminar’s learnings


图片1   Mr. Zhen Xiao, Managing Director of the Swiss Centers China


Zhen Xiao is the Managing Director of Swiss Centers China. Mr. Xiao obtained his engineering education from Nanyang Technological University, Singapore. He then worked in Singapore and in Switzerland for more than 15 years as an engineer, researcher, and manager. He has been working with the Swiss Federal Institute of Technology, Lausanne since 2005 as China Relation Coordinator. Over the past 6 years, he has supported and advised many Swiss companies in business development in China, and successfully expanded the Swiss Center cluster with new facilities and services.


图片2  Mr. Nicolas Musy, Founder and Delegate of the Board of the Swiss Centers China


Nicolas Musy holds a MSc. in Physics Engineering from the Swiss Federal Institute of Technology, Lausanne (www.epfl.ch). He has won his university’s first Special Alumni Award for demonstrating outstanding innovative and entrepreneurial spirit. He has been responsible to establish EPFL’s presence in China and his Alma Mater cooperation with Chinese top universities and the Chinese Academy of Science. In addition, he developed and ran the 2-week China Module of the EPFL EMBA in entrepreneurship.

Exclusively involved in China trade, investment, research, strategy and project management, he has resided in the Shanghai area since 1988. He founded the Swiss Center in China (www.swisscenters.org), co-founded the first Swiss industrial SME in China, Suzhou 2-ply Co. Ltd (www.2-ply.com) and is the co-owner of LX Precision (www.LXprecision.com). Founding Partner of China Integrated (Shanghai) Co. ltd. (www.ch-ina.com), Nicolas has successfully supported a number of multinationals and hundreds of mid-sized companies on market entry, operations management, acquisition and restructuring in the past 7 years.


clarisse3_BW  Dr. iur. Clarisse von Wunschheim, Partner at Altenburger Ltd legal + tax

Clarisse von Wunschheim is a Partner at Altenburger Ltd legal + tax in Zurich, and the head of its China Desk and Dispute Resolution Practice Group.

Clarisse von Wunschheim specializes in international and cross-cultural dispute resolution, in particular international arbitration and commercial mediation and with a focus on the European and Chinese market. Clarisse spent nine years in China, where she worked as a lawyer advising and representing foreign (primarily European) and Chinese companies in cross-border arbitrations and litigations in the fields of general contract law, joint ventures, sales disputes, agency and distribution, and other FDI projects. Clarisse was also the Secretary General of the Swiss-Chinese Chamber of Commerce in Beijing. She is author and co-author of several publications on arbitration and contract law, including her PhD thesis on “Enforcement of Arbitral Awards in China”.


 图片3  Mr. Lukas Studer, Executive Director, St.Gallen Institute of Management in Asia, University of St. Gallen


Lukas Studer is in charge of Executive Education at the St.Gallen institute of Management in Asia and has for example developed and implemented the “Asia Executive Certificate Program” (ACP-HSG), a certificate of advanced studies coaching senior executives in their challenges in or with Asian markets. He worked for various industrial companies and obtained a strong executive track record in international management and organizational development. He held CEO positions in both Europe and Asia for about 15 years and has lived and worked in various countries, including about ten years in Asia.


How to Register

For registration, please kindly send an email to noemie.nussbaum@swisscenters.org including the following information:

Company name and address:

Full name:

Phone number (direct):


The seminar will be confirmed upon reception of the payment.

For additional information, please do not hesitate to contact Ms. Aline Garibian-Ballaman +41 79 772 63 15.

Full amount of registration fees will be refunded in the event that the seminar does not take place eventually.