Shanghai (12 January 2017) – Swiss managers in the Far East are coming into the Chinese Year of the Rooster with optimism. 68% of Swiss business leaders in China expect “higher” or “substantially higher” sales in 2017 compared to 2016, while only 1% expects lower sales. A year ago, 58% expected higher sales while 7% expected lower sales. This is the result of the “2017 Swiss Business in China Survey” by the China Europe International Business School (CEIBS, the premier business school in Asia), the Swiss Centers China (SCC), the Swiss Embassy in China, Swissnex, SwissCham, Switzerland Global Enterprise and China Integrated. The comprehensive survey comprises responses from 102 Swiss enterprises, from small and middle-sized companies to big players. The survey is believed to be representative of the approximately 600 Swiss companies that have established operations in China. Besides Swiss companies, the survey also includes responses from Chinese (853), EU (106) and US (105) companies.
“Not only are sales expectations very high, but also profit expectations”, reports Nicolas Musy, Co-Founder and Delegate of the Board of Swiss Centers China. For 2016, 68% of managers of Swiss companies in China said their operations were ‘profitable’ or ‘very profitable’, while only 1% reported a substantial loss. For 2017, 48% expect higher profits while only 4.6% see lower profits.